Daily fishing intel · SoCal & beyond
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From the founder of 976-TUNA

Fishing. Travel.Adventure.

Daily Southern California fishing intel and stories from the helm with Phil Friedman.

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1985
Founded 976-TUNA
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RESCUE AT SEA: Fishermen Reunite With the Girl They Saved 35 Years Ago, the Sole Survivor of Six
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Phil's Most Popular Video

With Over 1.2 Million Views

RESCUE AT SEA: Fishermen Reunite With the Girl They Saved 35 Years Ago, the Sole Survivor of Six

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Estella Full Day: Local Yellowtail + Channel Islands Fishing! July 23 🎣Friedman Adventures Live Stream
Jul 23, 2026, 6:00 AM

Estella Full Day: Local Yellowtail + Channel Islands Fishing! July 23 🎣Friedman Adventures Live Stream

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Join Friedman Adventures on a full-day trip aboard the Estella out of Hooks Landing in Oxnard on Thursday, July 23! We’re heading out for a mix of local fishing and a run to the Channel Islands all in one day. We’ll start with local bass, barracuda, and yellowtail, then head out to the islands for halibut and plenty of rockfish. In this wild El Niño year, you never know what else might show up. Phil will be on board live streaming parts of the day, so it should be a fun time for everyone. Limited load trip — departs 6 AM and returns around 5 PM. Please arrive by 5 AM for check-in. Spots are filling fast with very little room left. If you want to get on, text Phil at 657-227-6459 right away. #Estella #HooksLanding #ChannelIslandsFishing #Yellowtail #Halibut #Rockfish #FullDayFishing #ElNino2026 #SoCalFishing #FriedmanAdventures #OxnardFishing #LiveFishing #BassFishing #IslandFishing #LimitedLoad

Fan Appreciation Day!
Nov 14, 2026 · 10:00 AM – 2:00 PM

Fan Appreciation Day!

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Our chance to thank you for your great support throughout the year. Food, drinks, fun, raffles, and a Freedom open house. Come on down and have some fun.

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About Phil

From Pinhead to Pioneer

Phil Friedman is a lifelong Southern California sportfishing veteran. He started at age 12 as a pinhead aboard the iconic Redondo Special, captained the Thunder Fish commercial boat, and in 1985 launched 976-TUNA — the groundbreaking service that revolutionized real-time fishing reports.

"From scrubbing decks as a kid to inspiring countless anglers — my love for the ocean has only grown."
— Phil Friedman
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SoCal Reels — Fishing Reel RepairIcon SportfishingTuna Riot — Big Game DivisionStoked On Fishing with Shea McInteeIsland Fishing TackleVistas Law Group, LLPPelican Roof SoCalA-Affordable Plumbing & Construction, Inc.Pure FishingIndependence SportfishingMaddog CustomsZ Custom RodsTim Berg Alaskan AdventuresPablo Fernandez — Fernandez ChartersStoke For Life FoundationReel Stoke Adaptive SportfishingYoung's TackleArrecho SportfishingAlaskan Fishing Adventures, LLCBest Fishing CABig Fish Bait & TackleChiflo FloresPerformerCaptain Tom Durr — UnbridledBlackfin SportfishingBlack Dog CompanySoCal Reels — Fishing Reel RepairIcon SportfishingTuna Riot — Big Game DivisionStoked On Fishing with Shea McInteeIsland Fishing TackleVistas Law Group, LLPPelican Roof SoCalA-Affordable Plumbing & Construction, Inc.Pure FishingIndependence SportfishingMaddog CustomsZ Custom RodsTim Berg Alaskan AdventuresPablo Fernandez — Fernandez ChartersStoke For Life FoundationReel Stoke Adaptive SportfishingYoung's TackleArrecho SportfishingAlaskan Fishing Adventures, LLCBest Fishing CABig Fish Bait & TackleChiflo FloresPerformerCaptain Tom Durr — UnbridledBlackfin SportfishingBlack Dog CompanySoCal Reels — Fishing Reel RepairIcon SportfishingTuna Riot — Big Game DivisionStoked On Fishing with Shea McInteeIsland Fishing TackleVistas Law Group, LLPPelican Roof SoCalA-Affordable Plumbing & Construction, Inc.Pure FishingIndependence SportfishingMaddog CustomsZ Custom RodsTim Berg Alaskan AdventuresPablo Fernandez — Fernandez ChartersStoke For Life FoundationReel Stoke Adaptive SportfishingYoung's TackleArrecho SportfishingAlaskan Fishing Adventures, LLCBest Fishing CABig Fish Bait & TackleChiflo FloresPerformerCaptain Tom Durr — UnbridledBlackfin SportfishingBlack Dog CompanySoCal Reels — Fishing Reel RepairIcon SportfishingTuna Riot — Big Game DivisionStoked On Fishing with Shea McInteeIsland Fishing TackleVistas Law Group, LLPPelican Roof SoCalA-Affordable Plumbing & Construction, Inc.Pure FishingIndependence SportfishingMaddog CustomsZ Custom RodsTim Berg Alaskan AdventuresPablo Fernandez — Fernandez ChartersStoke For Life FoundationReel Stoke Adaptive SportfishingYoung's TackleArrecho SportfishingAlaskan Fishing Adventures, LLCBest Fishing CABig Fish Bait & TackleChiflo FloresPerformerCaptain Tom Durr — UnbridledBlackfin SportfishingBlack Dog Company